Sobeys Flyer: This Week's Deals on Fresh Food

This Week's Deals – Available Now!

A new flyer packed with hundreds of deals is released every week. From fresh produce to pantry staples, there are always new ways to save. Be sure to check back on Wednesday to get a preview of the Sobeys flyer for next week, so you can always be ready for the best deals.

Sobeys Urban Fresh Flyer
Sobeys Flyer for Next Week Here

Get More from Your Groceries with Scene+

Shopping at Sobeys is even more rewarding with the Scene+ loyalty program. Join for free and turn your everyday grocery purchases into exciting rewards like movies, travel, gift cards, and even money off your bill.

  • Earn Points on Groceries: Look for special member pricing and bonus point offers in the flyer to earn Scene+ points on hundreds of items every week.
  • Redeem for Groceries: Every 1,000 Scene+ points can be redeemed for a $10 discount right at the checkout.
  • Personalized Offers: Check the Sobeys or Scene+ app for weekly personalized offers to help you earn points even faster.

Quality Food for Your Family

Sobeys is a full-service supermarket known for its high-quality fresh departments and its excellent private label brands that offer great value.

  • Fresh Departments: Find a wide array of high-quality fruits and vegetables, a full-service deli with chef-prepared meals, and an in-store bakery with fresh breads and custom cakes.
  • Butcher & Seafood Counter: Get expert advice and custom cuts of meat, poultry, and a great selection of fresh and sustainable seafood.
  • Compliments Brand: Discover trusted quality and great value with the Compliments brand, offering a huge range of products from pantry staples to frozen meals.
  • Panache & Sensations: For those special occasions, treat yourself to premium products from the gourmet Panache and **Sensations by Compliments** collections.

A Proud Canadian Story

Sobeys' history began in 1907 as a small meat delivery business in Stellarton, Nova Scotia. From these humble beginnings, it has grown into one of Canada's largest food retailers. As the flagship banner of Sobeys Inc., the brand maintains its commitment to its Canadian roots, supporting local suppliers and communities across the country.

Find Your Local Sobeys

Sobeys operates hundreds of stores across Canada, with a particularly strong presence in Atlantic Canada and Ontario. To find the location nearest you, along with its pharmacy hours and other in-store services, use their official store locator.

Find your nearest Sobeys store here

Compare Grocery Flyers in Your Area

To get the best value on your weekly shop, it's always smart to compare flyers. Check the deals at other full-service supermarkets in your area like Loblaws and Metro, or compare prices with discount stores like No Frills and Food Basics.

This Week's Top Deals (28 - 5 de setembre 2025)

There are several featured campaigns at Sobeys this week. Here are the ones you shouldn't miss:

  • Sobeys Urban Fresh Flyer (28 d'agost - 5 de setembre):

    Amazing deals at Sobeys Urban Fresh this weekend! Fresh pork, strawberries, salmon & more! Valid August 28-30, 2025. Load & score for 10% back in points! Deals

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